Written History is Never Valid Essay Example | Topics and Well Written Essays - 750 words

Written History is Never Valid - Essay Example Scholars denote that written or documented history is not a valid form of historical preservation. According to these scholars, documented history has a number of disadvantages, and hence, it cannot qualify as an effective means of preserving a particular historical event. For example, these scholars denote that historians who use these forms of historical preservation can have a bias on what they record . Take for example, the emergence of the Second World War. During this war, Hitler, the President of Germany was the villain. However, his activities will be recorded differently, depending on which side the historian is. Those who supported the activities of Hitler might record his activities on a positive note, while those who were against the policies of Hitler, might record them on a negative note . On this basis, recorded history does not give accurate information on what really happened because of bias. However, there are a number of scholars who believe that written history is a valid method of historical preservation . These same scholars denote that the information that is contained in the written records is adequate, and reliable. This is because important dates of the historical event are recorded. On this basis, historians are able to know the time period in which an event occurred, the circumstances of the occurrence . Written records are able to capture in detail, making sure that all the necessary and important information are captured and documented. Documented history has been used since the invention of writing in the 4th millennium.... However, his activities will be recorded differently, depending on which side the historian is. Those who supported the activities of Hitler might record his activities on a positive note, while those who were against the policies of Hitler, might record them on a negative note4. On this basis, recorded history does not give accurate information on what really happened because of bias. However, there are a number of scholars who believe that written history is a valid method of historical preservation5. These same scholars denote that the information that is contained in the written records is adequate, and reliable. This is because important dates of the historical event are recorded. On this basis, historians are able to know the time period in which an event occurred, the circumstances of the occurrence6. Written records are able to capture in detail, making sure that all the necessary and important information are captured and documented. Documented history has been used since th e invention of writing in the 4th millennium. On this basis, recorded history is a very important and effective mechanism of preserving historical information. Scholars denote that in the 19th, 20th, and 21st century, the most dominant method of historical preservation is the use of written history. For instances, the exploits of Napoleon Bonaparte, the emergence of the first and the Second World War, the American Civil war, are all documented, and stored in the library archives of the various states in the world. These important historical events are documented, and a specific date given on their occurrences, and factors that triggered their occurrences7. However, in as much as these important historical; events are written, it is important to denote that the

Should Marketers Test Advertising Essay Example | Topics and Well Written Essays - 750 words

Should Marketers Test Advertising - Essay Example The company is even interested in obtaining the path of outsourcing to go for extensive video ad tests. We can mention the name of Wall Street Journal among the companies which are featuring video ads for Google. (McKee, 2007; Mills, 2008)It is also said that one advertisement pre-test is not enough for understanding the future of a product. This is because of the fact that a single test cannot cover all the aspects which are to be looked after by an advertisement. Therefore testing of an advertisement must be taken as an ongoing process. So there is no question of refuting ad pre-tests for saving money by the marketers. A huge amount of money will be lost if the real advertisement does not work and this will lead to a total failure of the product. The company will not get any way out of the situation. Testing of an ad clears up all the confusions regarding the future. If one testing fails and the results are not that clear, the marketers should go for a second time. To achieve succe ss one should not be impatient. We can take a look at the Facebook advertisement tests which the company ran for a long time before launching a more attractive website throughout the world. (â€Å"Facebook’s ‘Engagement Ads’ tests the waters†, 2008)When ad pre-tests are concerned telemarketing is said to be the best point to start. This is a medium where the marketers do not need to expend a huge amount of money and still they can get a clear response from the side of the common mass. It has been observed that telephonic conversations.